About Us - Weitnauer Türkiye

Weitnauer Turkey

Weitnauer Turkey was established in 1992 under the Dem Global Brands brand. The Jagermeister Mast collaboration that began in 2009 increased the power of the company and the brand in the market. In 2010, Dem Global Brands became part of the long-established Swiss company Weitnauer Group.

As of 2019, it has increased its dominance in the alcoholic beverage market with its new business partners and has concentrated its entire workforce in the alcoholic beverage market. Weitnauer Türkiye's aim is to establish sustainable business partnerships with a long-term and global perspective by correctly defining the market and the expectations of its stakeholders.

We pride ourselves on providing our employees with an inspiring and fulfilling work environment.

Innovative Ideas

Together with our business partners, we offer our customers innovative products and services.

Continuous Development

With our approach that values people, we offer experiences that increase the quality of life.

Weitnauer Türkiye

Weitnauer Türkiye aims to define stakeholder expectations correctly and establish lasting collaborations.

Who Are We?

The world's favorite alcoholic beverage brands are entrusted to us in Turkey.

We aim to establish professional business partnerships to ensure the growth of the brands we represent in Türkiye's alcoholic beverage market and to create sustainable brands. In addition, we aim to be the first choice of consumers and brands with our service and product quality and to ensure sustainability with this awareness.

We are taking firm steps towards becoming a recognized and trusted leader in the sector. We strive to add value to the businesses of our customers and business partners and continue our mission of being an outstanding business partner.

Our philosophy

By sharing our values with our business partners, teammates and consumers, we increase the quality of life through the experiences we offer.

Our Way of Working

We add value to our work with open communication, sincerity and careful approach, and we work with dedication and passion in every step we take.

Sustainability

By focusing on long-term collaborations and sustainability, we aim to grow together with our brands and add value to the future.

Our Story

1992 - ESTABLISHMENT

Founded as Dem Global Brands, entered the fast-moving consumer goods, food, and beverage sectors.

2009 - JÄGERMEISTER

Mast Jägermeister joined the brand portfolio, and with the strength of Jägermeister, Dem Global became a stronger player in the alcohol market.

2010 - WEITNAUER GROUP

Acquired by Swiss company Weitnauer Group, one of the world’s largest supply companies.

2017 - WHYTE & MACKAY

Whyte & Mackay Group joined the brand portfolio, expanding the portfolio.

2018 - RESTRUCTURING

The company exited the chocolate and confectionery distribution business, focusing entirely on the alcohol market. It entered both a restructuring and sub-dealer structuring process.

2019 - THOMAS HENRY

Premium tonic brand Thomas Henry joined the company’s portfolio.

2020 - QUINTESSENTIAL BRANDS

Quintessential Brands joined the company’s portfolio, expanding the portfolio.

2021 - BOTTEGA

With the addition of Bottega, one of the world’s leading prosecco brands, the luxury product portfolio expanded. That same year, VP Group brands also joined the portfolio.

2023 - PROXIMO & MOSAIK SPIRITS

To emphasize the global group approach, the company officially adopted the name Weitnauer Turkey. Mosaik Spirits and Proximo Group joined the portfolio.

2024 - EDRINGTON & NIKKA

Edrington Group, which houses some of the most prestigious whisky brands in the industry, joined the Weitnauer Turkey portfolio with The Macallan, Highland Park, The Glenrothes, Naked Malt, and The Famous Grouse brands.