Career

Brand Manager – Job Role / Responsibilities

Opportunity

This position is part of the Weitnauer Türkiye Marketing Team located in Istanbul. Directs local marketing strategies to ensure sustainable, profitable growth of assigned brands.

The effect

This position determines the brand's strategy for the Turkish and Northern Cyprus markets and carries out all marketing actions.

The brand manager is responsible for:

Prepare and execute annual and long-term marketing strategies and marketing plans for brands/categories determined according to the global and local targets of the brands.

Preparing launch and re-launch plans for assigned brands/SKUs

Planning and execution of all brand communication and media activities across all channels, including digital and on-site communication, in close communication and coordination with external parties and internal teams.

Managing external agencies for flawless implementation of marketing plans, development of materials and timely implementation of action points

Manage discussions with Trade Marketing and Sales teams to develop consumer promotion programs to achieve sales and brand targets.

Continuously measure brands' performance by monitoring KPIs (sales/shipment trends, distribution numbers, Nielsen and brand research, etc.) and recommending action plans

Monthly reporting to Weitnauer Türkiye and external partners of the brands

Managing local marketing budget

Qualifications:

Understanding and expertise in Brand Marketing

Commercial understanding and perspective

Interest in drinking and nightlife

Farklı bakış açılarını yaratıp değerlendirip uygulamaya yön veren, motive olmuş, coşkulu ve kararlı bir kişiliğe sahip olmak

High analytical and tactical skills, ability to respond quickly to change.

Collaborative partner to both internal and external customers.

Positive – can-do attitude

Willing to travel

Education and Experience:

University graduate, preferably in Marketing or Business Management.

Fluency in English, including excellent communication and writing, is a must